21
They Have No Idea What They Want
"Okay no worries. Let me help you out for a sec. Do you usually like something dry or a little sweeter? And then, are we feeling red or white?"
Why it works: Simplify like you're talking to a child. Two simple questions and you've narrowed down the entire wine list. Guide them. You look knowledgeable, they feel taken care of, and you're about to close a glass or a bottle. Always follow up with ONE specific rec.
22
Recommending a Red
"Okay so if you want something smooth and not too heavy, the [wine] is what I'd go with. It's really popular right now and it pairs perfectly with what you're ordering."
Why it works: Food pairing makes you sound like you actually know wine even if you just learned it at pre-shift. "Really popular right now" is social proof that closes the hesitation.
23
Recommending a White
"For that dish I'd honestly go white. The [wine] is crisp but not too sharp. It's going to cut through the richness of the sauce."
Why it works: "I'd honestly go" sounds like a real human opinion, not a script. The food pairing logic closes the sale for you, because they feel like they're making a smart choice.
24
They Want "Something Light"
"Okay light. I've got two for you. The [option 1] is more citrusy and crisp, the [option 2] is a little more floral and smooth. Which of those sounds more like you?"
Why it works: Always give two options, never one. One option = they say maybe, find an alternative option, and stay in an unsure loop. Two options = they choose.
25
They Ask Something You Don't Know
"Ooh good question. I don't want to give you the wrong answer on that. Let me run to the bar real quick and get you an answer. One second."
Why it works: Honesty builds more trust than faking it ever will. "I don't want to guess" sounds like someone who actually cares. Move fast and come back with the answer.
26
Cocktail Recommendation
"Are we doing cocktails tonight or wine/beer?"
Why it works: The more you guide people, the more money you make. Turn all "what's most popular here?" and "What do you recommend?" questions as an opportunity to sell what YOU want them to buy.
27
Non-Alcoholic Option
"If you're not drinking, the mocktails are really good. The [option] is my favorite — it's [flavor]. Do you want something light or a little sweeter?"
Why it works: You just upgraded them from a water or soda, to a higher priced drink. You gave them a better option and made it easy for them to choose.
28
Sparkling Wine or Champagne
"[Whatever positive thing they mention to you] Wait, you just got a new job? Yeah, we're celebrating. Why are we not celebrating!? You should try our [sparkling option] with your food. I say we turn this dinner into your celebration."
Why it works: You picked up on something they said and made it matter. Now it feels personal, not like a sales moment. When people feel seen, they're way more open to spending and you potentially just sold a bottle out of thin air because of a detail they shared with you.
29
When They Say "We're Not That Hungry"
"No worries. Do you want to just share a couple things then? I can help you pick a few that are light and make sense."
Why it works: You didn't let the table shrink the check. You redirected it. "Not hungry" usually means they don't plan on ordering at all, if you allow it. Just guide them into ordering something small, but still increases the total.
30
When They Won't Drop the Card on the Check
"You guys look like you're enjoying yourselves. Can I get you another glass of wine or maybe something sweet?"
Why it works: If a table is going to sit and stay, you might as well make it worth it. They're not dropping the card because they're not ready to leave yet. When people are lingering, they're way more likely to say yes to another drink or something small. You just have to bring it up.